The retail giant is now allowing its customers to make payments with the help of selfies now instead of typing long passwords.
As technology evolves, turns out you can make purchases through a selfie instead of a secure password. Amazon.com is taking up the same strategy as the retailer believes that passwords can be stolen or forgotten and can be impersonated by another human being while selfies are more authentic.
The e-commerce giant has filed for a patent to use photos or videos of users to make payment for an online purchase. Even though the company stated that passwords are unsafe but at least selfies cannot be stolen or misused, however the facial recognition systems can be spoofed by users by simply holding up a picture of the person and not their actual face in front of the camera.
The Seattle based e-commerce organization has worked a way across that as well; it has stated the facial recognition system will ask the user to blink hence having a two-step system. The facial recognition software will take two selfies of the user, in which the first one will be for the user’s identity while the second one will be to avoid spoofs.
In the second selfie, the computer or smartphone will ask the user to do a few actions including motions as well as certain gestures like to smile, blink or tilt their head in different directions. The computer or smartphone will ask the user to perform these functions to verify that it’s the same person do is making the purchase.
Amazon is not the first e-commerce company to adopt this mode of payment verification; initially a number of other e-commerce companies along with financial services firms have also adopted this payment method as they believe this is more secure and efficient.
As per research, it has been reported that as many as one person in every five people use the same password for most of their things while approximately 58% of people use a few password while the rest use small variations in their password. As per the research, it can be concluded that it become way too easy for anyone to copy passwords.
In the United Kingdom, MasterCard has also introduced this service for its customers where they can make payment via selfies and fingerprints and can leave the hassle of typing passwords behind. On the other hand, android smartphones as well as Microsoft 10 already allows its users to unlock their phones by just looking directly into the camera. Additionally, smart payment solutions also allow users to simply make payments via Samsung Pay and Apple Pay with the help of a fingerprint.
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