The Canada based smartphone make's future prospects seem promising however we're yet to find out whether it missed an opportunity at the MWC or it was smart move by the company.
Curently, Blackberry Ltd is still in a transitional phase but with its recent endeavors it can be seen that many investors are quite optimistic on its future growth prospects. Despite the fact that the Canadian firm has managed to capture the attention of investors to boost their stake in the company, it missed a perfect opportunity to showcase its next android powered smartphone at the Mobile World Congress.
After the unexpected success of the Blackberry Priv, the audience was looking forward to getting a chance to see a glimpse of what the company is working on currently, more specifically the launch of another android based smartphone. However the attendees were disappointed when Blackberry didn’t come forward to showcase a new handset.
Last year in December, John Chen announced that the Canada based smartphone maker will be launching its next series of android powered phone in 2016. The Mobile World Congress held in Barcelona is the most important event on the tech calendar where all kinds of smartphones, processors and technologies are introduced. For Blackberry, who is currently in a struggling phase, it was the perfect platform and occasion to introduce the world to its second phone. From where the Canadian firm is standing right now, it should not miss golden opportunities like these to showcase its capabilities.
For a few months now, there have been rumors regarding Blackberry Vienna, another android based smartphone that the company is planning on launching however no such specifications have been given regarding the product. According to speculations, it is likely to be a 5.8 inch device with a 4.4 display along with an 18 megapixel camera. Furthermore, it is said to have a 3GB RAM and is expected to have Android Marshmallow as its operating system.
There was a time when Blackberry and its operating system were among the most popular device that anyone could have, but evidently times have changed and most of the market has been captured by smartphone competitors including Apple Inc. and Samsung Electronics. In order to retrieve its honor, the Canadian smartphone maker made a smart choice of ditching its in-house operating system for the android operating system. Because of this canny decision, the smartphone industry along with all the other competitors has started to take Blackberry seriously, once again.
Furthermore, at the time Priv was released, the CEO John Chen stated that in case this product fails in the market, BBRY will leave the smartphone industry and focus on its other more profitable businesses which include software solutions. However, it is still hard to predict exactly how well the Priv performed as the company did not disclose numerical details in its latest earnings report. The only information provided by the technology company was the total unit sold whereas more suitable would’ve been the product based break-up.
The price tag on the Priv clearly suggested that it was putting itself in direct competition with Apple’s iPhone and Samsung’s Galaxy however it is expected that the latest product (if any) will be targeted at a much more convenient and mid-tier market. Another bunch of people believe that by not showcase its latest product at the MWC was a smart move by the company as standing up against Samsung, LG and many others would have been difficult for BBRY as it is still currently in the transitional stage.
No comments:
Post a Comment