Monday 28 March 2016

Jack Dorsey's Twitter Inc.'s Turn 10


The micro-blogging platform that has been making the headline for quite some time now has officially turned ten; maybe it should be treated like a ten year as well.

Twitter Inc. has officially marked its tenth anniversary; since its inception on March 21, 2006, the micro-blogging website has managed to go public and has accomplished to get over 300 million users on its platform. It has launched a two and a half minute video where it has penned to get a ‘thank you’ note across to the users all around the globe.
However, like most ten year olds, the social media platform is still misunderstood by many and its shareholders have been confused about the power of it ever since it came into being. In its 2 minute note, the social networking website had tried to summarize all that it has done and what the website actually stands for.
Much of what the company had tried to portray in the video signifies that it has been a great platform for breaking news from the Tsunami to the Arab Spring events; it has nicely shown how Twitter was the perfect platform to get informed. Furthermore, it has also highlighted how the platform has served as a Social Activist platform as many movement were began on it, some of which include the ‘Black Lives Matter’, ‘Bring Back out Girls’ etc. all of which were the most popular and trending hashtags.
The video further goes on to show popular tweets from celebrities such as Oprah Winfrey, LeBron James along with other public figures including Malala Yousufzai, Emma Watson etc. Other videos and GIFs that had gone viral on the platform throughout that time were also showcased in the video.
The author of the note tried to write the message under the platform’s 140-character count limit. Initially however he goes past the character limit but brings it back to the initial count. This move by the writer signifies that micro-blogging platform’s commitment to the character limit. Initially there were rumors that they were going to get rid of the character limit exactly how they did in their direct messages however Jack Dorsey got rid of that idea as it didn’t reflect the purpose of the platform. They did not want to lose the essence of Tweet just to attract more customers; it would have been a desperate move on the company’s part to copy Facebook, Inc.
Despite the fact that Twitter Inc. had a tough time proving itself throughout these ten years, it has managed to become a popular platform for politics and a marketing place for companies. This fact is undeniable that along those lines it has definitely proved itself to be useful. The CEO who was also the co-founder of the platform, has been given the challenging task of Fixing Twitter which, on one hand, many believe that he is capable of while on the other hand, many say that since he is also the CEO of a payment solutions company, Square, might not be able to fulfill the task.


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