Saturating smartphone market, increased competition, threat of substitutes – could it be game over for Apple Inc.?
At the Apple event held yesterday at Cupertino, California, the technology company introduced a number of latest additions to its product line including a 16 GM 4-inch iPhone SE, Apple Watch with neon colors along with a 9.7 – inch iPad Pro. Similar to their names, the devices that have been launch in yesterday’s event they look the same aw well. For now, people are simply referring to these devices with their length, storage capacity etc.
The Apple Watch which was launched here has been introduced in a variety of different colors however the price has been slashed down to $299 which was the price pertaining at certain stores including Target and Best Buy. In this aspect, the iPhone maker has simply caught up with the rest of the market. Considering that the Cupertino based tech company has slashed the price of a device which doesn’t have a new model yet is alarming as the company has never had to do something like this.
Furthermore, it showcased a number of bands with the smart sports watch, one of which was leaked back in January, the black Milanese loop. Along with this they have introduced a new nylon band as well that will come in a variety of over seven colors, as this nylon band features a four layered construction. This new range of band colors has been dubbed as the ‘spring line’ by the Apple which simply means that we might be getting a new collection every season now.
On the other hand, the launch of the latest 4-inch iPhone SE came as a disappointment for many as in the past seven years, ever since the launch of the company’s iPhone 3Gs which has the same 16GB capacity, apps have gotten heavier and people have started to rely on storage. This issue was raised initially as well however it is sad to see that the organization didn’t focus on the feedback given by people.
When this subject of storage came up last time, the Senior Vice President, Phil Schiller stated that iCloud is likely to serve as a substitute for local storage. He added that the idea behind it is that more price-conscious people are more to buy cheaper priced iPhones and sync their local storage documents, photos and videos on the iCloud service. However, what the company isn’t taking into consideration is that to use the iCloud service, the users will have to rely on cellular data just to retrieve or sync their data which would ultimately cost them more. IPhone SE has been put up at a price of $399 for 16 GB while a price tag of $499 has been put on 64GB.
Additionally, during the event, the CEO Tim Cook talked about the future of the planet as well stating that 93% of Apple’s global operations are carried on sustainable energy. Even though that’s an impressive number, the technology organization’s competitors are aiming at reaching the 100% mark. However, it should be noted that currently Apple is at the top of that list.
Overall, it seemed as though the technology organization did not have much to offer; only interesting thing going on with the company might be its battle with the FBI over unlocking an iPhone of a terrorist that was involved in the San Bernardino attack. Appel might want to up its games a bit soon since more people were disappointed than impressed by what the company has to offer now.
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